🎯 Case Study: Amplifying Brand Awareness for the John Wick Experience

Overview In April 2025, The Vantage Las Vegas partnered with the brand-new John Wick Experience at AREA15 to launch an engaging giveaway designed to build excitement, curiosity, and awareness for its Las Vegas debut. The attraction, inspired by the popular film franchise, offers an immersive, interactive journey into the stylized world of John Wick, blending elements of escape rooms, live theater, and interactive exhibits. Given the attraction's novelty and the intrigue surrounding it, generating buzz and clarity around its concept was crucial.

Objectives

  • Primary: Drive awareness and demystify the unique experience offered by the John Wick attraction.

  • Secondary: Increase digital engagement, social media follower growth, and targeted audience outreach.

Strategic Approach A high-value giveaway (4-pack of tickets, valued at $250) was strategically structured to maximize social reach and engagement. Participants were required to:

  • Like the giveaway post on Instagram.

  • Follow both @thevantagelv and @johnwickexperience, boosting cross-promotional visibility.

  • Tag friends in the comments, with unlimited entries permitted to encourage viral sharing and organic engagement.

The contest was active for two weeks (April 7–21, 2025), allowing sufficient time for maximum reach and participation.

Channels Leveraged

  • Instagram (Primary platform for visual engagement and tagging)

  • The Vantage Newsletter (Direct outreach to an engaged subscriber base of 1,368)

  • Reddit Communities (Targeting active local forums: r/lasvegas and r/vegaslocals)

Results & Impact

Instagram Performance:

  • Views: 4,347

  • Total Interactions: 460

    • Comments: 249 (highlighting robust audience interaction)

    • Likes: 171

    • Shares: 29 (boosting organic reach)

    • Saves: 11 (indicating strong audience interest and intent)

  • Follower Growth: +100 new followers, aligning perfectly with targeted demographics

Newsletter Engagement:

  • Delivered: 1,368 subscribers

  • Click-throughs: 22%, demonstrating genuine subscriber interest in the giveaway.

Reddit Visibility:

  • Total Views: 28,000, significantly enhancing community-wide awareness

    • r/lasvegas: 15,000

    • r/vegaslocals: 13,000

Audience Demographics:

  • Gender Distribution: Even split (50% male, 50% female), showcasing broad appeal

  • Age Range: Predominantly 25–44, capturing prime demographics for leisure and entertainment spending

Qualitative Feedback:

  • Advertiser Reaction: The John Wick Experience team reported high satisfaction, citing clear enthusiasm and heightened visibility as direct results of the campaign.

  • Participant Excitement: Engaging comments such as "This would be a super experience!" and "Let’s goooooo 😍😍😍" illustrated the emotional connection and anticipation created by the promotion.

Comparative Insight: Compared to typical social media benchmarks for similar attractions, the giveaway surpassed average interaction rates, demonstrating its exceptional effectiveness in driving engagement and awareness.

Conclusion: This campaign effectively achieved its objective of amplifying brand awareness and excitement for the John Wick Experience. The strategic use of multi-platform promotion, combined with clear entry incentives, delivered outstanding results, high participant enthusiasm, and strong advertiser satisfaction.

Next Steps: Want similar impactful results for your attraction or event? Connect with us today, and discover how The Vantage Las Vegas can elevate your next campaign.